Succession Planning Done Right, with Bob Bush: Prepare Your Practice Before It’s Too Late
Download MP3In this episode of the MGMA Insights Podcast, host and senior editor Daniel Williams sits down with Bob Bush, a seasoned healthcare executive and MGMA leader, to explore one of the most overlooked — and perhaps most critical — aspects of medical practice management: succession planning.
Drawing from decades of experience, Bob shares practical strategies for identifying future leaders, avoiding operational disruption, and building a sustainable organization. The conversation also touches on leadership development tools, lessons learned from real-world failures, and how proactive planning can prevent chaos when key team members leave.
Whether you're leading a large medical group or a smaller outpatient practice, this episode offers actionable insights to help you future-proof your organization.
Key Takeaways
Key Takeaways
[05:10] Getting to know Bob Bush
- Bob shares highlights from his healthcare leadership career, including his role as CEO of a large physician group
- Reflections on MGMA involvement, career growth, and lessons learned across leadership roles
[05:55] Why succession planning is NOT optional
- Waiting until a crisis hits (retirement, illness, sudden departure) can paralyze operations
- Succession planning should start on day one, not during an emergency
[06:27] Succession planning goes beyond leadership roles
- Critical roles include HR, payroll, IT, and front desk staff
- Every “mission-critical” position needs a backup plan
[09:03] Lessons from failure: what happens without a plan
- Real-world example: a physician-led practice collapses operationally when the leader is suddenly absent
- No shared access, no cross-training, no backup = total shutdown
[12:32] The retirement reality check for leaders
- Retirement is a 5-year transition process, not a switch you flip
- Leaders must plan for purpose, identity, and daily structure post-career
[15:35] Practical tools for succession planning (visit the video version of this interview on YouTube to view Bob's screenshares)
- Build a simple spreadsheet tracking:
- Key roles
- Potential successors
- Risk level of departure
[19:46] Identifying future leaders within your organization
- Use structured tools like the 9-box talent grid
- Focus development efforts on high-potential, high-performing employees
[23:55] From recruiter to practice leader
- A pivotal career moment led Bob from physician recruiting into practice management
- Early mentorship sparked his long-term involvement with MGMA
[26:10] Why MGMA certification and continuing education matter
- Demonstrates commitment to the profession, similar to physician board certification
- Requires ongoing continuing education to stay current
- Bob shares his role in helping develop certification exam questions and shaping industry standards
[00:33:18] The human side of leadership transitions
- Loss of daily interaction can lead to isolation
- Staying engaged (consulting, volunteering, part-time work) is key to well-being
Resources
- MGMA Member Webinar: Is Your Practice Ready for its Next Chapter of Leadership? (on-demand access available through MGMA)
- Book Recommendation: The Ruthless Elimination of Hurry by John Mark Comer
- Podcast Mentioned: Midlife Chrysalis
- MGMA Member Tool: Succession Planning Template
This episode is sponsored by ModMed.
Every denied claim costs time and money to rework — for care you’ve already delivered. While payers sharpen their own AI tools, ModMed RCM Services pairs seasoned billing specialists with AI designed to help flag claims at risk before they go out the door, so your team can fix issues upfront instead of appealing after the fact. Learn more here.
Every denied claim costs time and money to rework — for care you’ve already delivered. While payers sharpen their own AI tools, ModMed RCM Services pairs seasoned billing specialists with AI designed to help flag claims at risk before they go out the door, so your team can fix issues upfront instead of appealing after the fact. Learn more here.
